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News - December, 2019

Launchmetrics acquires IMAXtree

The acquisition will expand Launchmetrics’ Brand Performance Cloud to allow brands to create inspiring, shareworthy and measurable experiences to help attract today’s modern consumer

Launchmetrics, the leading Brand Performance Cloud for the Fashion, Luxury & Beauty (FLB) Industries, announces the acquisition of visual content creator and distributor, IMAXtree. This marks the company’s first acquisition since its $50M fundraising in September 2018 and reinforces the business’s larger strategy to expand its offering to support increasing industry demands as it continues to build the most comprehensive, vertical data asset in the industry...