News - February, 2019
Munich/Luxembourg – February 25, 2019 – Cipio Partners invests in ZappiStore a leading market research automation platform & analytics solution for the consumer product industry.
Zappi has developed a platform to automate the end-to-end market research function for enterprise customers. Replacing traditional consultant led research, enterprises can launch reports on advertising testing or innovation testing for much less costs and in a much faster time line.
Cipio Partners led a US$8 million financing alongside existing investor Prime Ventures.
The new growth round will help Zappi expand its existing product suite and deliver new industry-transforming solutions at a time when brands need help to better understand ad spend return on investment. Many of the largest global consumer enterprises are recognizing the benefits of shifting from expensive, consultant-driven agency relationships to automated platforms to help them compete in an evolving, fast-paced and demanding environment. Zappi’s automated platform provides customers with the ability to test products and ad campaigns in a more agile, data-driven way at various steps in the product innovation cycle to deliver more impactful results.
“We’re very excited to have Cipio Partners on as an investment partner,” says Stephen Phillips, CEO of Zappi. “We are completely changing the way market research is done in today’s enterprises. We’ve seen strong growth and adoption over the last years driven by our ability to provide faster and more relevant insights to our customers. For the first time, we’ve enabled marketing and insights teams at these large enterprises to work with and own relevant data and measure results rather than rely on expensive PowerPoint-led projects.”
Christoph Wedegaertner, a Managing Partner at Cipio Partners, who will join the Zappi board of directors adds: “We are very excited to join Zappi’s success story. Zappi is another example where a European marketing technology business is leading the transformation of an industry and winning market share in Europe and in the U.S.”.
For more info: Zappi
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