News - December, 2021

Vitafy merges with leading consumer healthcare company

Munich/Luxembourg – December 17, 2021 – Cipio Partners Fund VII’s portfolio company Vitafy announced that it was combining forces with EVP Group, a leading player in the European consumer healthcare market.

Founded in 2014, Vitafy Brands has grown to be a leading consumer health D2C online platform for its own brands focusing on the development and offering of functional Consumer Health OTC products for health focused customers. Its direct-to-consumer access leverages Vitafy via dedicated branded online shops to realize best in class product development and marketing advantages.

Vitafy Brands successfully conducted several acquisitions in the healthy living space over the last years. In 2019 Vitafy Brands acquired Bodylab (www.bodylab24.de) and Gymqueen (www.gymqueen.de). In the beginning of 2021 two further acquisitions with 'vom Achterhof' (www.vom-achterhof.de) and C.P. Sports (www.cp-sports.de) followed.

Following Vitafy Brands' recent acquisitions, the combination of Vitafy Brands and EVP Group forms an important step into expanding Vitafy Brands internationally and into stationary retail. In addition, Vitafy Brands can leverage EVP Group's extensive production capabilities. Together with EVP Group, Vitafy Brands manifests its positioning as a leading player in the European consumer healthcare market and an ideal platform to further grow organically and through acquisitions. Furthermore, EVP Group will benefit from Vitafy's online expertise and brands, offering significant cross-selling and insourcing potentials.

Vitafy's and EVP's experienced management teams will jointly leverage the new Group as Europe's leading vertically integrated, multi-channel player in the consumer healthcare sector. 

Vitafy Brands' Co-CEO Christian Böhm and EVP CEO Stephan-Maria Weber are looking forward to the cooperation: "By joining forces, we can offer a unique 360 approach with extensive online and offline capabilities, supported by our own manufacturing footprint which will give us a competitive edge."

About Cipio Partners
Founded in 2003, Cipio Partners is a leading investment management and advisory firm for European Growth Capital & Minority Buyouts for Technology Companies. Cipio Partners targets European growth stage technology businesses with €10-50 million in revenue and makes initial investments ranging from €3-10 million. Cipio Partners operates from offices in Luxembourg and Munich. Further information is available at www.cipiopartners.com

Media contact
Sophie von Eberhardt: media@cipiopartners.com