wywy, which develops social television applications, narrowly clinched the coveted title after being selected from a shortlist of ten German start-ups.

wywy has developed simple, automated tools to let its users interact with live content being broadcast on TV. Its ‘second-screen’ applications allow TV viewers to comment and react to programmes, as well as capturing real-time data on viewing trends aimed at market research and commercial use.

Cipio Partners purchased its stake in wywy earlier this year alongside company founders Tobias Schmidt and Andreas Schroeter and merged existing portfolio company Idioma Solutions into wywy.

Idioma Solutions, an Israel-based broadcast TV monitoring firm, was part of an investment portfolio that Cipio Partners acquired from Edmond de Rothschild Private Equity. Following this acquisition, Cipio Partners helped develop a new strategic orientation for the firm and helped identify the new leadership team, before joining forces with Schmidt and Schroeter.

Werner Dreesbach, Managing Partner, commented: “Idioma Solutions had strong technology, but to harness its potential in the consumer internet it needed a different strategy and management. We have put the pieces together and are proud to see the team executing so well.”

The deutsche-startups.de awards have been running since 2007. The jury comprised a panel of journalists, independent industry experts and technology investors.

About Cipio Partners
Cipio Partners is a leading investment management and advisory firm in the secondary direct market. Founded in 2003, Cipio Partners manages an international portfolio of growth stage technology investments from offices in Luxembourg, Munich, and San Jose, CA. The firm has approximately €300m of assets under management. Further information is available at www.cipiopartners.com

About wywy
wywy specializes in synchronized broadcast detection and interactivity solutions. wywy’s technology synchronizes accompanying TV applications in real-time with the actual live broadcast. This creates new possibilities for interactive TV in the growing market of second-screen applications. Using wywy, viewers will be able to obtain additional information with just a few clicks on their smartphone or tablet, share information about broadcasts and instantly purchase products seen on TV.

For further information contact:

Fay Margó, Cipio Partners
Tel: +49 (0)89-5506960
Email: fmargo@cipiopartners.com
Michaela Krause, wywy
Tel: +49 (0)89-416143222
Email: press@wywy.com

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