Munich/Luxembourg – September 05, 2018 – Cipio Partners invests in Launchmetrics a leading marketing platform & analytics solution for fashion, luxury and  cosmetics brands

Launchmetrics, founded in 2016, is the leading marketing platform and analytics solution to help fashion, luxury and cosmetics professionals discover, activate and measure the voices that matter for their brands. It is the most essential and trusted platform in the industry, yielding an unrivalled market penetration to the top seventy fashion and luxury companies worldwide including Dior, Fendi, NET-A-PORTER, Topshop and more.

The company works with over 1,000 brands as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Pitti Uomo, and Google, to accelerate their business and build lasting exposure. The company’s industry communities GPS Radar & Style Coalition bring together over 50,000 influencers, editors, buyers and more to share content, events, news, images and more. Launchmetrics’ tools help them identify the most influential voices in the industry, activate those voices and measure the results of their marketing and communication campaigns.

Cipio Partners participated in a US$50 million financing led by Bpifrance. Other investors include Seventure and Famille C (Famille Courtin-Clarins).

“I am excited to share the news of our latest fundraising, it really highlights the contribution we have been able to bring to our customers and the industry to date,” said Michael Jais, CEO of Launchmetrics. “As the leading marketing platform and analytics solution for the fashion, luxury and cosmetics industries, I am confident this additional capital will help us accelerate our business across Asia, the Middle East and Europe as well as further invest in the development of cutting-edge data technologies that will transform the way marketing works for these industries in the future.”

Media contact:
Sophie von Eberhardt: media[at]cipiopartners.com